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Our Purpose

In Ojai, California, our founder set out to craft bold, imaginative flavors with a modern function.

As this vision was becoming a reality, the 2017 Thomas Fires threatened to destroy all that we had built. We saw the power of a spark, and it ignited a fire within us. 

Today, all of our hard beverages are infused with gratitude, and handcrafted with intentional ingredients meant to illuminate and celebrate the experience of life.

The Embers Foundation


Humbled and inspired by the event that shaped us, we created our nonprofit arm, the Embers Foundation. Through this 501(c)(3) organization, we dedicate 1% of all company revenue to address first responder and community needs nationwide, through wildfire prevention and education, real-time natural disaster response, and recovery. We continue to search for new ways to make an impact, and we couldn’t do it without the continued support of our customers like you.

How We Support


REWILD
Rewilding programs help prevent wildfires and support ecosystems on a national scale through tree planting, brush clearing, river and beach cleanups, and educational programs.

RESPOND
Response programs provide first responders and communities with resources and survival necessities in real time, including food, water, and emergency supplies.

RECOVER
Recovery programs concentrate on the long-term wellness of our first responders on a national scale, recognizing the mental health implications of their work. The Embers Foundation is focused on providing the tools necessary to diminish and alleviate post traumatic and other stressors.

How You Can Help

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Buy brews delivered and send to friends in family in any of the 9 states we ship direct, or buy Embers merch nationwide.

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